Who makes each sale happen
Splitting the credit for each sale between the people and the source involved.
If you only count the closer, setters and triagers stay invisible, and you don't know which source really brings sales. Attribution splits every sale across the roles involved.
- Start with a simple split, such as 60% closer, 20% triager and 20% source.
- Fit it to how your team works: if triagers qualify in depth, give them more weight.
- If you change the split, recalculate the period so months compare under the same rule.
That's how attribution works in Closeford, including recalculation by period. See Sales and attribution.