The follow-up cadence

Most leads don't answer the first attempt. What sets converting teams apart is a clear cadence they actually keep.

Three principles

• Speed on first contact. The sooner you call, the fresher the interest.
• Space the retries. One attempt soon after, another the next day, then further apart.
• A defined end. Decide how many attempts you make before calling the lead lost.

A starting cadence

First contact: 1 h after it comes in
Second attempt: 24 h later
The rest: every 72 h

Tune the timings to your pace and to when your leads usually arrive.

That's Closeford's default cadence, and every workspace can change it. See Follow-up.